The artist changes gender roles in vintage ads to show a change in the priorities of modernity!

If you are asked how you imagine the ideal woman of the 50s, pictures of well-groomed, brushed ladies waiting in the cleanliness and comfort of their husbands in ideal houses come to mind at once. It was these images that were used in all the advertising companies of the time. Beirut photographer Eli Rezkalla decided to show how this advertising could look in the conditions of modern values, when sometimes due to some circumstances husbands sometimes sit at home and perform women’s duties, and women are forced to work. See by yourself what came of it!… (Read more)

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